No absentee bids are allowed, and buyers bid by swiping right until they reach their limit. The premise is simple: there is one work available each week, with an auction every Sunday at 5pm. This is certainly in opposition to the trend of building a site replete with content and choice. Instead, Gouzer has decided to go with a digital sales approach that is minimalist and pared-down.
#Loic gouzer Offline#
Online platforms have arguably led the consumer revolution of putting the buyer firmly in control by allowing transparent and open access to a huge, almost unlimited inventory – not possible offline – and so have taken some of the dealer’s influence away, as they would aim to mould taste more precisely with their more selective presentations. He went against what is often seen as the appeal of online platforms: their vast tranche of works, effortlessly sorted through by medium, genre, etc – allowing for a browsing experience that until recently would have been frowned upon by the art establishment.
Buying turned to strategising, however, as he became dissatisfied with his options and saw an opportunity to provide a novel approach to the online sphere that he believed was becoming saturated with content.
Like everyone in the art business, Gouzer spent much of his time browsing the existing online platforms during the lockdown, ostensibly to buy work for his collection. His departure in 2018 was a surprise, especially considering his clear talent for building strong consignments and driving their sales. Whilst at Christie’s, Gouzer initiated sales which mixed different eras and was influential in helping the auction house achieve its record result for Leonardo’s Salvador Mundi.
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